Toyota's KartStart Celebrates 5 Years
July 08 2015, Bolton Toyota
KartSTART presented by Toyota is a unique, family safety education program that is designed to give Canadian youth and their families a true, real-world understanding of the physics behind driving a motorized vehicle - and this year, the program is celebrating its fifth anniversary.
"The kartSTART program is innovative, yet simple," kartSTART's Russ Bond said. "We teach everything young Canadians need to know about how a vehicle works: what makes it go, what makes it stop and what makes it turn. Then we give them a hands-on opportunity to experience what they've learned in vehicles that fit them - go-karts. It's simple, but it works."
During the past four years, over 1,700 Canadians have participated in the ASN/FIA Canada Safety Endorsed kartSTART program. Understanding that safety is a product of both education and training, kartSTART places importance on educating the entire family, and not just the soon-to-be new drivers. This is why the half-day program also invites parents to experience safety through education by demonstrating the Toyota Star Safety system in action - out on the tracks and in Toyota vehicles.
"The kartSTART program has demonstrated every year, how vehicle safety can be made an educational and fun experience for the entire family," said Sandy Di Felice, Director, Toyota Canada Inc. "kartSTART brings Canadian youth and parents together around a half-day course, understanding the safety technology that is standard equipment in each new Toyota vehicle."
With a new stop arriving at the second location in Quebec, the SC Performance facility in Trois-Rivières, the total number of national locations will increase to eight this year: Chilliwack, BC; Edmonton, AB; Saskatoon, SK; London, ON; Toronto, ON; St-Eustache, QC; Trois-Rivières, QC; and Moncton, NB.
In addition, the kartSTART fleet of karts has been updated to provide the latest available technology, enhancing the learning capabilities of the young drivers.